So you have this great idea for a product, or you have a service in mind that no one has created a niche for before. It’s something that the market craves for, it will surely capture the hearts and minds (and the paycheck) of millions of consumers (perhaps across the globe!). This is a once-in-a-lifetime opportunity. There’s no turning back, you have to seize the day and grab the opportunity. Right? But before you boost your production engine, have you done some market research? Market research is the stage in product development where your team determines if there really is a market for your product or service. But aren’t you right? Everyone will want your offer! But this is a mistake many entrepreneurs make. How can a winning product lose, right? Failing to do market research can mean the failure of your enterprise. Those in a hurry to ship may find in time that initial excitement can be met with lackluster response in the market. But the best companies do their homework first. Consider it as an investment in your company’s future. If you make the necessary tweaks in your product or service now, it will be a less expensive way of running your business. It’s important to find out at the beginning.