When your prospects like your product or service already, there’s a moment of indecisiveness that could defer their decision to buy. In order to clinch the sale, it would be timely at ths point to offer an incentive. An example would be a percentage discount if they bought that same day, or receiving consultation for free. The thing to keep in mind is for your prospect to avail of your product right there and then, instead of delaying the buying process. You don’t want them to miss out on enjoying the benefits of your product or service for another day. Make a decision… to help them make a decision.