Time and Opportunity Cost

So I was in line in one of the Starbucks branches to get my cup of coffee, as I really hit it late the night before. Even with the grogginess, it seemed like forever waiting, with just 3 or 4 people in front.

It’s a pre-digital era ritual that we go through. But what if in the future, we can just order everything. For sure, some would appreciate the walk or the ambience of a coffee shop. But not every person values their time the same way. A digital and connected world would give that flexibility and services would be tailored to every customer’s needs. That is a bright future ahead right there.

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