Something of value is what someone else thinks is worth paying for. There are twelve standard forms of value, being:
1. Product. Create a single tangible item or entity, then sell and deliver it for more than what it cost to make.
2. Service. Provide help or assistance, then charge a fee for the benefits rendered.
3. Shared Resource. Create a durable asset that can be used by many people, then charge for access.
4. Subscription. Offer a benefit on an ongoing basis, and charge a recurring fee.
5. Resale. Acquire an asset from a wholesaler, then sell that asset to a retail buyer at a higher price.
6. Lease. Acquire an asset, then allow another person to use that asset for a predefined amount of time in exchange for a fee.
7. Agency. Market and sell an asset or service you don’t own on behalf of a third party, then collect a percentage of the transaction price as a fee.
8. Audience Aggregation. Get the attention of a group of people with certain characteristics, then sell access in the form of advertising to another business looking to reach that audience.
9. Loan. Lend a certain amount of money, then collect payments over a predefined period of time equal to the original loan plus a predefined interest rate.
10. Option. Offer the ability to take a predefined action for a fi xed period of time in exchange for a fee.
11. Insurance. Take on the risk of some specific bad thing happening to the policy holder in exchange for a predefined series of payments,then pay out claims only when the bad thing actually happens.
12. Capital. Purchase an ownership stake in a business, then collect a corresponding portion of the profit as a one-time payout or ongoing dividend.