Starbucks are great in duplicating cafe lattes. Burger King can duplicate burgers. And they do this duplication in hundreds of their branches. And they’re experts in duplicating their stores across the world.
Multiplication is the duplication of business systems or processes. Starting with one coffee shop in Seattle, they’ve expanded to hundreds of stores across the United States and the world. Duplicating their business systems opened more possibilities for growth and service and value delivery.