Starting on crafting your image doesn’t have to be expensive, and you don’t have to set a big budget all at once. Figure out the key elements that the public would see immediately. If sales calls attract more clients, then an investment on business cards may be priority. If your business would entice customers through signs, put money there. A website or social media presence would also add extra exposure in these online and mobile age.
Inventory control isn’t limited to counting them. You may also need to take physical control of inventory, restricting access or locking it up. Inventory is money.
Market conditions change. You can never predict all of tomorrow’s challenges but you can anticipate some. It is in this context that your marketing plan should be an ongoing process. Taking a look at it every quarter and every six months should help you get on track. Has the market changed radically, or is your thinking different from when you started out? Check and measure the path or paths you’re gonna take from every time you look at your plan.
Evaluate where your strengths and weaknesses are. The business organization is composed of different individuals with different capacities. Even if you are starting out, it pays to have different persons focus on different areas that you are engaged in. If you don’t know how to do bookkeeping, hiring someone who specializes in this area of the business would help. Or it may do to outsource it to an accounting firm. Make sure there are people that are tasked to do other aspects of the business like design, development, marketing and sales.