A great insight of business is that facts are outside your building. You may be the smartest engineer or marketer, but to test your hypotheses, there is no better way than getting in touch with your customers. Make those calls or go to your customers.
Since start-ups begin as a leap of faith, there’s bound to be failure at the first steps. And not just one, but it goes from failure to failure on its quest for a scalable and repeatable business model. Many companies make the mistake of firing one sales executive to another, hoping that the next one will come up with a better strategy to entice customers and start raking in the money. But what if, instead of that, company leaders dump the plan, or pivot or reiterate a few of its components to fine-tune towards a working business model? Was it just a failure in marketing? Product fit with customers or the market? The crucial thing is that people in a start-up phase learn from these failures to improve the company’s march forward.
Start-up entrepreneurship is an enthusiastic faith that you have of building something profitable. And your responsibility as an entrepreneur is to turn that faith and passion into fact as quickly as you can.
Wikipedia defines procrastination as “the practice of carrying out less urgent tasks in preference to more urgent ones, or doing more pleasurable things in place of less pleasurable ones, and thus putting off impending tasks to a later time.”
When you’re online, it’s easy to get distracted by the myriad of websites on your tabs, so that you get on one hand to reading the latest news, entertainment gossip, or the newsfeed on your Facebook wall.
Then you realize that you’d forgotten to do the things you really have to do. Your time has been wasted, even though the most crucial tasks needed to get done are not difficult to do.
Well, there is a way to bust procrastination. It is the 2-minute rule and it has 2 parts:
1) If it takes less than two minutes to do, then do it now.
As in NOW. It’s easy to jump from website to website, but just closing your tabs and getting what you need to get done leads to a surprising re-alignment of your priorities and getting things done. DO IT NOW. Two minutes, that’s it.
2) When you start a new habit, it should take less than two minutes to do.
A habit is a routine of behavior repeated regularly. When you do it over a period of time, it becomes automatic, something done subconsciously. Well, guess what, you have to take the first steps to form a habit. And if you’re easily distracted, then a habit that can have a positive impact on your life would be harder to form.
The best way to start a productive habit is by doing it regularly for 2 minutes. That’s it. You wanna read a book? Read for two minutes. You’d be surprised that once you start, you’ve already finished 2 chapters, and you still want to do more. Need to write a letter? Do it no less than 2 minutes.
That’s it. Do these regularly. Always keep in mind, “It’s just 2 minutes.” But don’t stop, of course. Develop good habits and make your time more productive this way.