Category Archives: Notes


Starting on crafting your image doesn’t have to be expensive, and you don’t have to set a big budget all at once. Figure out the key elements that the public would see immediately. If sales calls attract more clients, then an investment on business cards may be priority. If your business would entice customers through signs, put money there. A website or social media presence would also add extra exposure in these online and mobile age.

Inventory Control

Inventory control isn’t limited to counting them. You may also need to take physical control of inventory, restricting access or locking it up. Inventory is money.


Marketing Plan

Market conditions change. You can never predict all of tomorrow’s challenges but you can anticipate some. It is in this context that your marketing plan should be an ongoing process. Taking a look at it every quarter and every six months should help you get on track. Has the market changed radically, or is your thinking different from when you started out? Check and measure the path or paths you’re gonna take from every time you look at your plan.

Areas of Specialty

Evaluate where your strengths and weaknesses are. The business organization is composed of different individuals with different capacities. Even if you are starting out, it pays to have different persons focus on different areas that you are engaged in. If you don’t know how to do bookkeeping, hiring someone who specializes in this area of the business would help. Or it may do to outsource it to an accounting firm. Make sure there are people that are tasked to do other aspects of the business like design, development, marketing and sales.


Setting a goal for your business venture? Trying to raise venture capital for your business? It pays to be specific. Why say ‘to raise capital’ when that’s vague. It’s more specific to write ‘to raise $25,000 by July 1.’ This way, you can have a clear target in mind.

Fully Jump In?

Some people want to go into business but have a full-time job going. It sounds difficult but some people can’t resist the urge of entrepreneurship on the side. Besides, the certainty of a full-time income from a job is assuring compared to the risks one can incur in running a business for the first time. One way to have some sort of balance is to get a part-time or temporary job while you take the first steps to start a full-time business. In this way, you can count on the constant paycheck while giving your time to grow your very own business. You can look for evening hours or weekend jobs, which can be advantageous especially if you need to meet clients in your own business at regular office hours. Always try to look for win-win situations.

The Importance of Finding Out

So you have this great idea for a product, or you have a service in mind that no one has created a niche for before. It’s something that the market craves for, it will surely capture the hearts and minds (and the paycheck) of millions of consumers (perhaps across the globe!). This is a once-in-a-lifetime opportunity. There’s no turning back, you have to seize the day and grab the opportunity. Right? But before you boost your production engine, have you done some market research? Market research is the stage in product development where your team determines if there really is a market for your product or service. But aren’t you right? Everyone will want your offer! But this is a mistake many entrepreneurs make. How can a winning product lose, right? Failing to do market research can mean the failure of your enterprise. Those in a hurry to ship may find in time that initial excitement can be met with lackluster response in the market. But the best companies do their homework first. Consider it as an investment in your company’s future. If you make the necessary tweaks in your product or service now, it will be a less expensive way of running your business. It’s important to find out at the beginning.

First-Time Incentives

When your prospects like your product or service already, there’s a moment of indecisiveness that could defer their decision to buy. In order to clinch the sale, it would be timely at ths point to offer an incentive. An example would be a percentage discount if they bought that same day, or receiving consultation for free. The thing to keep in mind is for your prospect to avail of your product right there and then, instead of delaying the buying process. You don’t want them to miss out on enjoying the benefits of your product or service for another day. Make a decision… to help them make a decision.

Mission Statements

When writing a business plan, the mission statement is one of the important components of it. But some plans confuse who it’s for. When it comes to mission statements, the employees should be its primary audience. The mission statement is written for internal discussion and communication. It’s for them, more than for customers. Thus, accuracy should be aimed for.

Breaking Out

Hundreds of thousands of people start on their entrepreneurial journey with nothing more than a dream. What is their motivation? What is their fire? Are they willing to risk everything – their house, their credit, their personal possessions – in the pursuit of a dream of success? Many experts agree that it is usually a series of frustrations that lead to entrepreneurship. Entrepreneurs can’t stand taking orders from someone else, making them rich with their work-hours. It is also a fact that opportunities can come from an inadequacy in the market. Perhaps the entrepreneur saw a business in his or her area not providing adequate service, or that customers start calling them, or perhaps the entrepreneur doesn’t feel that his or her potential is being used to its best. Whatever the reason, entrepreneurs set out on a path that could broaden their horizon and enhance their potential. Risk is part of it, but it’s a wonderful if uncertain walk. That is the first step.